Harley-Davidson has marketing down to a science. Think about what vision pops to mind when you see a Harley? For most, it’s a 40 something accountant being able to "step outside his box". Leathers on, wind blowing through his hair and the loud, unmistakable sound of a big hog speeding down the open road. It’s not about the bike – it’s about the experience. Now that’s marketing.
The typical Harley-Davidson costs between $15k to 30k? Sound about right? Now that’s the same price as a vehicle but with one big difference. A car is a necessity. The bike is a luxury. It comes from the disposable part of the person’s budget not the fixed expenses. It falls into the same category as the diamond rings, campers, boats and vacation homes. It’s purely for enjoyment.
We hear a lot of whining and complaining from the car industry about the price of the product they are selling. "It’s so hard to market a big ticket item". "If only I had something less expensive to offer…"
Our answer to the dilemma – offer something that is either free or low-priced to go with the main product you are selling. This does two things. 1. It builds your client list. Many people will come in for a free or low cost item. It grabs their attention. Not many things in life are free. 2. Once people spend money with you the first time they are more likely to do it again. You can focus more on the larger profit the second time.
Harley does just this. Many advertisements go like this: "[Picture of the bike] Just $23,997!"
Some ads may have a little additional info like payment terms, financing ect…
But this particular dealership I passed by had a huge banner outside that said: "Learn to Ride: $199!"
What a great idea. They took the $20,000+ sale and turned it into $199 introduction.
Think about it. You are a 40 year old guy or gal needing a change. Feeling the itch for the open road and the wind blowing through your hair. You love the idea of a motorcycle. Everyone, including your spouse and kids, thinks you are losing your mind and need to be committed to the nearest institution. After all $20,000+ is a lot of money if you are not even sure you can ride a motorcycle. What if it turns out to not be your thing?
But….for a mere $199 you can get all your concerns answered. You can prove to yourself, and your wife, that you can ride. It’s a very small investment and if it doesn’t work out you can simply walk away. What a deal! "This is the answer", you say to yourself.
For Harley this is the best part: you are paying for their sales pitch. They know that, for most people, once they sit on the bike, that is it. The itch for the open road just becomes stronger. It’s merely a test drive and you’ve just paid for it.
So when the offer is made a few things happen:
1. You become their customer
2. The thrill of the ride
3. The sales pitch
4. The desire to not only buy a motorcycle, but buy a Harley-Davidson
All great benefits for the dealership.
So how does this relate to you? Take from what Harley has done. Try to think of something smaller you can offer to bring them in the door. Get that first sale to make them a loyal customer. Think about ways they can pay you for your sales pitch.
Understanding this tactic can make a big difference in your business.
Sabtu, 23 Mei 2009
Rabu, 13 Mei 2009
Harley Davidson Sportster
Behind: the Harley Davidson sportster, we talk about bikes, especially the touring class, there is one model that would leave everything.
From its first release in 1957 until today, everyone would agree that the Harley Davidson sportster is undoubtedly the best touring bike ever created. Not to be very flaunting about it, whether you are a Harley fanatic or not, you, in one way or another, you would want to have a Harley Davidson sportster in your garage.
Why?
Here are the reasons...
The Harley Davidson sportster will definitely look great with all these accessories.
Versatile - Imagine a bike that could be added with sport windshield, Harley's flush mount leather saddlebags, overnight rack bag, sport rack, a tank bag, and low sissy bar with passenger back rest, and will have a unique and sport-looking touring Harley Davidson sportster. Worried about the effect? No problem at all.
Ride - Sportster is at its best when moving, while you are on it of course. With a low center of gravity, suspension geometry, and excellent basic frame, coupled with the infamous V-twin engine, the Harley-Davidson Sportster will bring you wherever you want to go with great comfort and stability. Steering is superb on a Harley Davidson sportster will definitely look great with all these accessories. without requiring you to lean from side to side like you normally do on a sports bike. What about the sound? Distinct to every Harley is the sound the engine produces. While riding a Sportster, each mile is a proud ride.
The final touches - There are several thousand Harley-Davidson Sportster and other Harley models out there. You may see several of them but you will never see 2 Harleys that look exactly alike. Why? It is because each owner adds a little something out of his personal taste to dress up his Harley. And with all the accessories ranging from appearance accessories, comfort and convenience accessories, general performance and safety accessories, to engine performance modifications, each Harley-Davidson Sportster will remain unique for as long as it can hit the road.
It's a Harley - Well, there is no question about it; a Harley-Davidson Sportster is a true-blooded Harley-Davidson with unique qualities and special features, no other motorcycle can imitate. Each Harley-Davidson Sportster is unique of its own. Each Sportster is crafted by history and heritage of a company.
Harley-Davidson Sportster has been in the factory line for almost 50 years. Designs, parts and displacements have been changed, but the true legacy of the original Harley-Davidson Sportster remains on each Sportster.
From its first release in 1957 until today, everyone would agree that the Harley Davidson sportster is undoubtedly the best touring bike ever created. Not to be very flaunting about it, whether you are a Harley fanatic or not, you, in one way or another, you would want to have a Harley Davidson sportster in your garage.
Why?
Here are the reasons...
The Harley Davidson sportster will definitely look great with all these accessories.
Versatile - Imagine a bike that could be added with sport windshield, Harley's flush mount leather saddlebags, overnight rack bag, sport rack, a tank bag, and low sissy bar with passenger back rest, and will have a unique and sport-looking touring Harley Davidson sportster. Worried about the effect? No problem at all.
Ride - Sportster is at its best when moving, while you are on it of course. With a low center of gravity, suspension geometry, and excellent basic frame, coupled with the infamous V-twin engine, the Harley-Davidson Sportster will bring you wherever you want to go with great comfort and stability. Steering is superb on a Harley Davidson sportster will definitely look great with all these accessories. without requiring you to lean from side to side like you normally do on a sports bike. What about the sound? Distinct to every Harley is the sound the engine produces. While riding a Sportster, each mile is a proud ride.
The final touches - There are several thousand Harley-Davidson Sportster and other Harley models out there. You may see several of them but you will never see 2 Harleys that look exactly alike. Why? It is because each owner adds a little something out of his personal taste to dress up his Harley. And with all the accessories ranging from appearance accessories, comfort and convenience accessories, general performance and safety accessories, to engine performance modifications, each Harley-Davidson Sportster will remain unique for as long as it can hit the road.
It's a Harley - Well, there is no question about it; a Harley-Davidson Sportster is a true-blooded Harley-Davidson with unique qualities and special features, no other motorcycle can imitate. Each Harley-Davidson Sportster is unique of its own. Each Sportster is crafted by history and heritage of a company.
Harley-Davidson Sportster has been in the factory line for almost 50 years. Designs, parts and displacements have been changed, but the true legacy of the original Harley-Davidson Sportster remains on each Sportster.
Selasa, 12 Mei 2009
Harley Davidson Clothes
When you hear about "Harley-Davidson clothes", what is the first thing that comes to your mind?
Although this may generate several different answers, most of you would say: "A bearded man wearing a black leather jacket, black leather boots, black helmet and a bloated tummy." Right?
Well, this image has become very prominent these days since movies made with riders look like this. And often, these movies use Harley Davidson Motorcycles as a ride. Somehow, these look has become the standard if speaking about Harley Davidson.
But, nobody says it is wrong. In fact, this image has become very popular that most Harley Davidson riders you see on the road posses this look. You wonder where they did they get all these?
Harley-Davidson clothes are sold on different store across the United States and even in other countries in 6 continents. Here's a tip: if there is an authorized Harley-Davidson dealer near you, you can surely get a Harley-Davidson clothes and merchandise.
Harley-Davidson clothes are also sold on department store. Official shops can be available near you so if you are want to have one to add in your collection or simply to have one on your closet; you can easily have one.
Harley-Davidson clothes are available online. There are several online stores that sell different Harley-Davidson clothes from t-shirts, jacket, to pants. A complete Harley-Davidson apparel
if you may call it.
The official web site of Harley-Davidson also sells these clothes including other Harley-Davidson merchandise, services, and of course motorcycles.
Other sites devote the selling of Harley-Davidson clothes and other Harley-Davidson merchandise while others choose to sell Harley-Davidson clothes along with other brands.
Auction sites on the other hand offer several Harley-Davidson clothes and other Harley-Davidson products. Place a bid and if you won, Harley-Davidson item will be delivered to you. There are several auction sites in the internet where you can find Harley-Davidson items.
If you are done with Harley-Davidson clothes, you can go to sites that offer Harley-Davidson jewelries
and other accessories. These jewelries range from earrings, bracelets, necklace, birthstone charms, and watches. Accessories can be helmets, caps and sunglasses.
Harley-Davidson motorcycle parts are also available both online and offline. So whether you want to upgrade the performance of your motorcycle or would need to replace one, Harley-Davidson got you covered.
Although this may generate several different answers, most of you would say: "A bearded man wearing a black leather jacket, black leather boots, black helmet and a bloated tummy." Right?
Well, this image has become very prominent these days since movies made with riders look like this. And often, these movies use Harley Davidson Motorcycles as a ride. Somehow, these look has become the standard if speaking about Harley Davidson.
But, nobody says it is wrong. In fact, this image has become very popular that most Harley Davidson riders you see on the road posses this look. You wonder where they did they get all these?
Harley-Davidson clothes are sold on different store across the United States and even in other countries in 6 continents. Here's a tip: if there is an authorized Harley-Davidson dealer near you, you can surely get a Harley-Davidson clothes and merchandise.
Harley-Davidson clothes are also sold on department store. Official shops can be available near you so if you are want to have one to add in your collection or simply to have one on your closet; you can easily have one.
Harley-Davidson clothes are available online. There are several online stores that sell different Harley-Davidson clothes from t-shirts, jacket, to pants. A complete Harley-Davidson apparel
if you may call it.
The official web site of Harley-Davidson also sells these clothes including other Harley-Davidson merchandise, services, and of course motorcycles.
Other sites devote the selling of Harley-Davidson clothes and other Harley-Davidson merchandise while others choose to sell Harley-Davidson clothes along with other brands.
Auction sites on the other hand offer several Harley-Davidson clothes and other Harley-Davidson products. Place a bid and if you won, Harley-Davidson item will be delivered to you. There are several auction sites in the internet where you can find Harley-Davidson items.
If you are done with Harley-Davidson clothes, you can go to sites that offer Harley-Davidson jewelries
and other accessories. These jewelries range from earrings, bracelets, necklace, birthstone charms, and watches. Accessories can be helmets, caps and sunglasses.
Harley-Davidson motorcycle parts are also available both online and offline. So whether you want to upgrade the performance of your motorcycle or would need to replace one, Harley-Davidson got you covered.
Senin, 11 Mei 2009
Quality Harley Davidson Parts For One Great Machine
Quality Harley Davidson Parts For One Great Machine
With Harley-Davidson parts, your motorcycle can posses the best look possible.
With the company that has built its name to become one of the most respected manufacturers of top quality motorcycles around the world, there is no doubt that each Harley-Davidson part is assured to fit in the category: superior.
Harley-Davidson was founded in 1903 and had rolled-off thousands of motorcycles since then. For more than one century of motorcycle manufacturing, the company had gone through several times where its toughness is challenged. It is seemed obvious that Harley-Davidson has gone through all. But the real test is not within the company. The real test is outside- on the road where each Harley-Davidson parts are being tested everyday several thousand times over- by Harley-Davidson motorcycle owners around the globe.
What makes each Harley-Davidson motorcycle a living legacy? The answer can be found in the motorcycle itself. From the overall look of the motorcycle, to the tinniest moving part inside the engine, Harley-Davidson is superb.
Of course, every Harley-Davidson part contributes on how the motorcycle performs. The suspension parts provide the smooth ride to the Harley. The seat gives the rider comfort while cruising down the road. The infamous v-engine gives each Harley-Davidson motorcycle the power to conquer roads. The handlebars give the motorcycle the stability that each rider needs. The paint provides the exterior look of the Harley.
The different decals make each Harley unique from another Harley. The wheels roll the motorcycle to any place of any terrain. The transmission parts give better run to the motorcycle. And every Harley-Davidson part contributes to how Harley behaves on the road.
It is not surprising that each Harley-Davidson owner would want to infuse a little something out of their personality to their motorcycle. This the reason why there are several Harley-Davidson parts available just to provide better performance to the motorcycle. There are also several Harley-Davidson parts that are made to transform the stunning Harley into a more interesting motorcycle on the road.
Some Harley-Davidson parts act as an accessory. Some of these are the fender trims and instrument trims that highlights the fender and the gauges to become more attractive; the exhaust system that makes each Harley look more sporty, saddlebag and sissy bar bag that act as an accessory and provide additional storage room, backrest pad that gives extra comfort while you ride, windshield that creates a tougher look on the motorcycle, and more.
With Harley-Davidson parts, your motorcycle can posses the best look possible.
With the company that has built its name to become one of the most respected manufacturers of top quality motorcycles around the world, there is no doubt that each Harley-Davidson part is assured to fit in the category: superior.
Harley-Davidson was founded in 1903 and had rolled-off thousands of motorcycles since then. For more than one century of motorcycle manufacturing, the company had gone through several times where its toughness is challenged. It is seemed obvious that Harley-Davidson has gone through all. But the real test is not within the company. The real test is outside- on the road where each Harley-Davidson parts are being tested everyday several thousand times over- by Harley-Davidson motorcycle owners around the globe.
What makes each Harley-Davidson motorcycle a living legacy? The answer can be found in the motorcycle itself. From the overall look of the motorcycle, to the tinniest moving part inside the engine, Harley-Davidson is superb.
Of course, every Harley-Davidson part contributes on how the motorcycle performs. The suspension parts provide the smooth ride to the Harley. The seat gives the rider comfort while cruising down the road. The infamous v-engine gives each Harley-Davidson motorcycle the power to conquer roads. The handlebars give the motorcycle the stability that each rider needs. The paint provides the exterior look of the Harley.
The different decals make each Harley unique from another Harley. The wheels roll the motorcycle to any place of any terrain. The transmission parts give better run to the motorcycle. And every Harley-Davidson part contributes to how Harley behaves on the road.
It is not surprising that each Harley-Davidson owner would want to infuse a little something out of their personality to their motorcycle. This the reason why there are several Harley-Davidson parts available just to provide better performance to the motorcycle. There are also several Harley-Davidson parts that are made to transform the stunning Harley into a more interesting motorcycle on the road.
Some Harley-Davidson parts act as an accessory. Some of these are the fender trims and instrument trims that highlights the fender and the gauges to become more attractive; the exhaust system that makes each Harley look more sporty, saddlebag and sissy bar bag that act as an accessory and provide additional storage room, backrest pad that gives extra comfort while you ride, windshield that creates a tougher look on the motorcycle, and more.
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